Affordable Digital Screen Marketing for every Business

In your business, do customers and clients ever have to wait to see someone, or do you need to grab their attention to get your marketing message across?

When customers or clients are waiting, how do you:

• Entertain them and reduce the perceived length of waiting time?
• Inform them of your full range of products and services?
• Maximise the potential to increase spend-per-head?
• Keep them up to date with any special offers or promotions?
• Make them feel valued?

Digital screen marketing is now affordable, and should be considered as an answer to any of the questions posed above. Many businesses will have seen digital signage and marketing screens in shopping malls, underground stations and as part of eye-catching window displays by top-end retailers to lure customers inside their stores.

Just consider for a moment that all your marketing activity is probably geared towards enticing potential customers and clients to contact you, either by phone, email, enquiry form or a visit to your premises. Your website, email marketing and advertising campaigns do a great job to promote your services, and highlight the ways in which you are better than your competitors. As the old marketing adage goes, your efforts meet the AIDA criteria:

• Grabbing ATTENTION
• Creating INTEREST and DESIRE
• Having a clear Call to ACTION

You've spent money to achieve the above results, so don't fall at the last hurdle.

"The average recall of a brand advertised on in-store television is 66%, compared with 24% for brands advertised on in-home television."

Content is the vital ingredient in the digital screen marketing mix, but rather than being held hostage by a system that opnly allows you to show Sky News or CNN, solutions are sophisticated enough to allow you to create content that you want your clients and customers to see, and nothing else.

By all means, entertain them if they need to wait for a while, but ensure that you allow them to see information tha might tempt them to buy, to enquire and generally to engage with you as a business.

Don't take my word for it. Below are testimonials from a chain of trade counters who use screens to increase sales of products.

“We have had excellent success basically because the product is promoted via our screens.“

“York Group 9 branches have sold over £27,000 of [this product] YTD, and because this tool needs to be demonstrated, the screens have been a perfect ‘tool’ for promoting and selling this product."

“A customer wanted some cable to be cut, and whilst waiting he saw the advertisement and bought the product. £26.10 for the cut cable plus an additional £179.00 for the Fein MultiMaster.“

“Just to let you know, Sheffield Central have just received the stock of the Fein MultiMasters. They have sold 4 already! Over £700 of extra, welcome sales thanks to it being promoted via the screens.“

Digital screen marketing works for the following businesses:

• Retail outlets;
• Hotels and leisure;
• Trade Counters;
• Showrooms;
• Dental Surgeries;
• GP Surgeries;
• Pharmacies;
• Gyms and Health Clubs;
• Estate Agents;
• Hair and Beauty Salons;
• Solicitors

and many more.....

Make your clients and customers feel valued and generate additional revenue.

Argent Ram Media provide a range of Digital Screen Marketing solutions for small, medium and large businesses and companies. Please contact us for further information - 0845 009 5396
http://www.argentrammedia.com/
ian@argentrammedia.com