SMS Marketing as part of your Marketing Mix

Yesterday, I posted a blog here discussing PR and the need to fill in the gaps in your Marketing Circle.

I have subsequently seen an article by Rosie Baker in Marketing Week (19th August 2009) entitled "Faith to use SMS marketing to drive footfall". This is a perfect example of using cost-effective technologies to fill in the gaps to ensure that customers do not drop off your marketing loop.

If you are a business that takes the time to build customer loyalty, and keeps data accordingly, then use that data; it has such immense value. In the current, "Twitter-140-character" messaging climate, sending out texts to customers to notify them of promotions is a great way of maintaining their loyalty. Faith (the shoe retailer) is using SMS messaging to inform customers about new collections, sales and promotions, and offering voucher codes that are then redeemable in store. This is a powerful tool, aimed at increasing in-store footfall; all part of that marketing loop.

The SMS messages are also designed to drive customers to the new Faith website, launched this week. As I said in my last blog, all these marketing methods should refer to each other, and complement each other, creating a tighly-woven mesh of customer care.

Have a look at the Marketing Week article - http://bit.ly/2Fr13y

If you think that SMS Marketing could be of interest to you and your business, please contact us at Argent Ram Media (www.argentrammedia.com). This could certainly be another cost-effective form of marketing to add to your mix: design@argentrammedia.com.