I don't know if any of you saw the most recent episode of Dragon's Den.
A chap called Ian Taylor presented his Media Display Digi-bikes (mobile digital advertising screens), looking for an £80,000 investment. He did get the investment from James Caan, eventually, but it was interesting to note the reason behind Peter Jones' rejection of the idea. Although he referred to Ascot as being the client in question, he stated that "it makes more sense to have displays in situ".
The cost of hiring the digi-bike or digi-van is beyond the reach of most small and medium sized business, but the principle is the same across this media - get your message in front of the right people.
We have clients who have increased sales dramatically simply by having a video demonstration of a product on their marketing screen. Show potential customers how to do something, or how to use something and the impulse to buy is so much greater.
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