How can you make your existing customers spend more money?

If you have customers coming to your premises, how can you encourage them to part with a little bit more of their hard-earned cash in these straitened times. As one of our leading supermarkets never fails to tell us, "Every Little Helps"!

As I am sure you know, marketing is about creating desire. The message you send to your customers, be it through product display, posters or any other type of merchandising, needs to make the customer think "I MUST have that". If they think "I'd quite like that" or "that looks nice, but..." then in this climate you aren't going to get a sale.

So, think desire. Consider your actual point of sale and the moment the customer comes to part with their money. I am sure that if you had the inclination, or it didn't look too desperate, you'd whip out your best-selling product and shove it under the customers nose, yelling "Buy this now".

A small screen, strategically positioned by your till, can subtly do this for you. Direct response advertising does work when it comes to persuading the customer to make the impulse purchase. A static display will not necessarily tempt, but an evocative, tempting visual marketing message, on a digital screen will achieve so much more:

“We have had excellent success basically because the product is promoted via our screens.“

“9 of our branches have sold over £27,000 of the product YTD, and because this tool needs to be demonstrated, the screens have been a perfect ‘tool’ for promoting and selling this product."

“A customer wanted some cable to be cut, and whilst waiting he saw the advertisement and bought the product. £26.10 for the cut cable plus an additional £179.00 for the Fein MultiMaster.“

“Just to let you know, our branch has just received the stock of the Fein MultiMasters. They have sold 4 already! Over £700 of extra, welcome sales thanks to it being promoted via the screens.“

Many of you may have noticed that Camelot have little 10" screens positioned above the Lotto tills in store. Why? They act as an eye-catching aide-memoire to remind queuing customers to buy their lottery tickets. If it works for them, it will work for you.

For details of Point of Sale digital screens, please contact Argent Ram Media on 0845 009 5396 or email lorraine@argentrammedia.com