FoneHouse Postscript

Further to my last post about Mary Portas and FoneHouse, the following passage can be found on the FoneHouse website:

"At Fonehouse we are always looking to improve ourselves as a business, as a result we recently have been looking into redeveloping our in store customer experience and brand as a whole. That's why when leading consultant and television personality Mary Portas asked if she could work with us on this, we jumped at the opportunity.

Thanks to our combined efforts we have created a superior customer experience that culminates in our newly refurbished store in Angel, London (IsIington). The design incorporates the new brand, the Fonehouse values of a relaxed 'homely' atmosphere with impeccable customer service and even includes TV screens with live interactive content. With the concept due to be rolled out across the Fonehouse retail estate of 50 stores there has never been a better time to join the Partner Programme. If you want to become a Fonehouse Franchise Partner then complete the form below and we will get back to you as soon as possible."

http://www.fonehouse.co.uk/MaryPortasSecretShopper/

It is now becoming increasingly acknowledged that digital signage can and does enhance the retail shopping experience.

Approximately 60% of buying decisions are made in-store.  Carefully placed, compelling and engaging sales and marketing messages, delivered in a dynamic way, can have a very strong influence on what shoppers place in their baskets.

An accepted rule of thumb indicates that a minimum 15% boost can be achieved by placing promoted items on a marketing screen.

These statistics show convincingly that the use of strategically positioned screens should be ignored at the retailers' peril.  The returns generated by a well-conceived network of sales and marketing screens cancel out the costs and increases revenue.

For further details on the screen systems available through Argent Ram Media, please contact Lorraine Baker on 01580 761000 or email lorraine@argentrammedia.com.