The dated appearance of the website homepage did little to tempt visitors to get in touch. There was a lot of text and the images were not compelling enough. The website was not optimised to be found in relevant Google search. The owner herself stated that she was only found when a potential client typed in "Bed and Breakfast Biddenden", but as we pointed out, how many customers would be that geographically specific? It would be more likely for a potential customer to search for Bed and Breakfast Kent or South-East, or using one of the better-known towns as a point of reference (Canterbury, Tunbridge Wells, Rye, Tenterden for example).
We were contracted to redesign the website for the client, and the new design can be viewed prior to launch at:
http://tudorcotta.users34.interdns.co.uk/
The use of quality photography to market both the accommodation and the local area draws customers in and tempts them to look further. The textual content is more concise, and there is a clear call-to-action at the top of every page - telephone number and email address.
Of course, the proof of the pudding will be an increase in enquiries for the remainder of this year and beyond. However, there can be no doubt that the new-look website has all the essential ingredients to get the right message in front of the right people.
"The site is looking really good, excellent work. It has a really classy feel to it." Owner, Tudor Cottage Bed & Breakfast.
The website was produced using the Sesome system developed by Argent Ram Media. This feature-rich platform allows you to update the website yourself, and each site is constructed to be search engine friendly and social media-ready. The latter makes it easy for you to start widening your marketing network using Twitter and Facebook to drive potential customers to your website, maximising every opportunity to draw attention to your accommodation. Prices for a Sesome website start at just £299.00 + VAT.
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