Lauren Luke

If you haven't heard of Lauren Luke yet, you soon will.

A bullied teenager from South Shields who left school at 15, and who admits she has very few friends, Lauren has become a YouTube phenomenon, and looks set to become a millionaire.

Google-owner YouTube has extended their Partnership Programme to provide an opportunity for the creators of the most-viewed video clips to earn a share of revenue from advertising attached to their clips.

Lauren, who used to sell make-up products on E-Bay, moved to YouTube and started to give video make-up tutorials filmed in her bedroom. With over 200 clips now on-line, with some of the most popular giving tips on how to achieve the look of celebrities, Lauren quickly became the 2nd most popular YouTube user in the UK. Her "Leona Lewis-look" video has attracted in excess of 2million views.

Despite having never undergone any formal training, it is Lauren's natural style and on-camera personality that has made her so approachable and popular.
I came across Lauren's story in the Daily Telegraph today, and think she is an absolute inspiration. She clearly has an innate talent, and comes across as incredibly likeable.

So, what can a business learn from this? Great rewards can be achieved from the simplest of ideas. Just think outside the box and look at ways of communicating and engaging with your target market. Lauren has done just that, probably completely unintentionally, but what a success story. Good luck to her!

Telegraph Report on YouTube's Partnership Programme - http://bit.ly/hAt3J

BBC InsideOut Video Report on Lauren Luke - http://bit.ly/112xrV

Argent Ram Media - put videos of your products or services on YouTube and get seen by a whole new audience. Contact us for information - design@argentrammedia.com. www.argentrammedia.com