"According to a new consumer survey by the Nielsen research firm on "Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores," digital out-of-home media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media." Digital Signage Today
Argent Ram Media have just submitted a proposal to a chain of retail outlets for a bespoke sales promotion signage system, on a lease agreement, for less than 37% of the cost of an average UK weekly shop!
This is, by any standards, amazing value.
The proposed solution consists of a branded display with fitted 32" LCD screen, manufactured by 10Squared. The branded surround welcomes visitors into the store, ensuring they feel valued as customers, and enhancing the overall brand image of the store.
The screen content is to run on the SignageLive Virtual Player, and each store has the option to have between 1 and 4 screens to fit in with their existing gondola-end displays. The bespoke display would be manufactured to slot into the top of the existing shelf unit, making installation a very straightforward procedure.
At present, the promotional display cards are only changed once every four weeks, but each specific store has a different customer base, who individually have different purchasing patterns, and the flexibility afforded by the digital signage solution will allow the stores to react rapidly to changes in consumer behaviour at store level.
Content will be created to take into account these changes in geographical behaviour in order to maximise sales on every promotion.
The statistics are there now to demonstrate that digital signage systems in retail stores do result in increased sales.
As the price point for successful solutions becomes ever more competitive, and the applications more creative, has there ever been a better time for retailers to embrace digital signage as the most cost-effective way of boosting sales?
"The screens are one of the most effective means of driving footfall and boosting sales that I have ever come across in retail." Independent Budgens-branded retailer, courtesy of Convenience Store.
Argent Ram Media specialise in providing digital signage and marketing screen solutions for any business or organisation. By looking at specific objectives and aims, we work with our clients to ensure that their digital signage system generates the results they expect.
Tuesday 31 May 2011
Friday 27 May 2011
Do you know where your website is?
We never cease to be amazed by the number of new clients who come to us and have no idea about some of the details connected to their website, or what they are paying for associated services. That said, it is not the clients' fault; too many web-connected companies fail to explain these aspects in layman's terms.
In essence, there are 3 main ingredients you need to have a website visible on the internet:
1. The website itself - all the aesthetically pleasing and attention-grabbing artwork, design and other content;
2. A website address, or domain name, such as www.argentrammedia.com;
3. A server that hosts the website - space where the website physically sits waiting to be found by your customers.
The website is the easy bit, as this is the one aspect that most clients actually see.
The domain name is a little bit like a PO Box address. It is your fixed website name that directs your customers to the server space where your website sits. It doesn't matter where that space is, as long as the web address (or PO Box Number!) points to that space.
Too often, though, the client has no idea who has control over their domain name, or the space where the website sits, and they naively pay any invoice that mentions anything to do with their website, for fear of losing everything!
You do have to pay for these 3 main ingredients, as follows:
1. The website. Depending upon the complexity, your website can cost a couple of hundred pounds or many thousands. Make sure you know what you are getting and that your requirements are met by the designer and developer. If your website does not work for you in the way that you want, all your money will be wasted!
2. Website address, or domain name. You can have as many as you like, all pointing to the same website, but it is not necessary. Most small businesses in the UK are quite content with a .co.uk domain, but may also want a .com as well. The thing to remember is that there are ongoing charges associated with every domain name you have registered. A .co.uk website address is renewed every 2 years, and a .com every year. If you, or your website company, do not renew, you could lose the domain name. These recurring fees are not high. Make sure that, whoever initially buys the domain name, they do so in your name!
3. Hosting. Server space costs money, and there will be some sort of annual charge to allow you to have your website sitting on a server. This annual charge can vary quite considerably, and often depends on the size of the site, and its complexity (does it have a database, for example, or is it expected to attract many 1,000s of visitors?). Make sure you understand the charges up front, and what the ongoing financial commitment will be.
Once you have the above clear in your minds, make sure you keep a note of who manages what on your behalf. Most website design companies can manage the whole package, and this is often the most cost-effective solution. It is also easier to keep all aspects under the same roof.
We had one business contact us this morning because his website had been suspended:
He had no idea where to turn to get it reinstated. The domain name was held by one company, the website was hosted elsewhere, and the poor chap had no record of any of these details - critical for any business. Fortunately, we were able to trace the location of all the disparate components of his website and get it back online, doing what it is supposed to do. Any good web design company will be able to keep you abreast of this information, so make sure your website doesn't get lost!
In essence, there are 3 main ingredients you need to have a website visible on the internet:
1. The website itself - all the aesthetically pleasing and attention-grabbing artwork, design and other content;
2. A website address, or domain name, such as www.argentrammedia.com;
3. A server that hosts the website - space where the website physically sits waiting to be found by your customers.
The website is the easy bit, as this is the one aspect that most clients actually see.
The domain name is a little bit like a PO Box address. It is your fixed website name that directs your customers to the server space where your website sits. It doesn't matter where that space is, as long as the web address (or PO Box Number!) points to that space.
Too often, though, the client has no idea who has control over their domain name, or the space where the website sits, and they naively pay any invoice that mentions anything to do with their website, for fear of losing everything!
You do have to pay for these 3 main ingredients, as follows:
1. The website. Depending upon the complexity, your website can cost a couple of hundred pounds or many thousands. Make sure you know what you are getting and that your requirements are met by the designer and developer. If your website does not work for you in the way that you want, all your money will be wasted!
2. Website address, or domain name. You can have as many as you like, all pointing to the same website, but it is not necessary. Most small businesses in the UK are quite content with a .co.uk domain, but may also want a .com as well. The thing to remember is that there are ongoing charges associated with every domain name you have registered. A .co.uk website address is renewed every 2 years, and a .com every year. If you, or your website company, do not renew, you could lose the domain name. These recurring fees are not high. Make sure that, whoever initially buys the domain name, they do so in your name!
3. Hosting. Server space costs money, and there will be some sort of annual charge to allow you to have your website sitting on a server. This annual charge can vary quite considerably, and often depends on the size of the site, and its complexity (does it have a database, for example, or is it expected to attract many 1,000s of visitors?). Make sure you understand the charges up front, and what the ongoing financial commitment will be.
Once you have the above clear in your minds, make sure you keep a note of who manages what on your behalf. Most website design companies can manage the whole package, and this is often the most cost-effective solution. It is also easier to keep all aspects under the same roof.
We had one business contact us this morning because his website had been suspended:
He had no idea where to turn to get it reinstated. The domain name was held by one company, the website was hosted elsewhere, and the poor chap had no record of any of these details - critical for any business. Fortunately, we were able to trace the location of all the disparate components of his website and get it back online, doing what it is supposed to do. Any good web design company will be able to keep you abreast of this information, so make sure your website doesn't get lost!
Wednesday 25 May 2011
Digital Signage as Architecture
I have been involved in the digital signage market for the past 5 years, and the last 18 months has seen some dramatic changes.
As with any new technology, the client will always want to see statistics that demonstrate that the technology is actually going to increase sales or improve marketing impact. As more and more case studies prove that digital signage and screen marketing works, so more and more companies are embracing the technology.
One of the huge strengths of digital signage is the ability to engage with the consumer in a way that no other static signage has been able to do in the past. This comes at a time when other technology is also expanding at an alarming rate - mobile communications, online shopping, the speed with which information is now disseminated via social media networks. Standing still simply is not an option!
Engagement is a key word, and as a former student of architecture, I am beginning to see clearly a bond between consumer engagement and spatial relationships. The advances in the applications of digital signage solutions is becoming architectural. The design of a good building is about form, space and ambience governed by technical, environmental and aesthetic disciplines.
A building has to have a relationship with the people who use it. Successful digital signage is also about creating and building a relationship with the people who see it.
If you need a physical example of what I mean, take a look at the new installation at the London Stock Exchange. 508 Christie Microtiles have been used in the atrium to replace The Source - a moving sculpture that previously occupied the space.
A sculpture.
Digital signage solutions are no longer merely a 42" LCD screen. Installations are sculptural, architectural; they become a part of the space, employed to engage with the people who occupy the building.
Digital Signage solutions in Westfield Shopping Centre, as another example, are statements - sculptural invitations to customers inviting them to interact.
This opens up a massively exciting avenue for everyone involved in digital signage, be they the manufacturer, the installer, the designer, the consumer and the business deploying the technology. With already-present touchscreen and the advent of QR Codes and NFC, the conversation between digital signage and consumer is set to become even more animated. In turn, this enhances the relationship between the customer and architecture generally.
For more information on digital signage and screen marketing solutions, please contact Argent Ram Media on 01580 761000
As with any new technology, the client will always want to see statistics that demonstrate that the technology is actually going to increase sales or improve marketing impact. As more and more case studies prove that digital signage and screen marketing works, so more and more companies are embracing the technology.
One of the huge strengths of digital signage is the ability to engage with the consumer in a way that no other static signage has been able to do in the past. This comes at a time when other technology is also expanding at an alarming rate - mobile communications, online shopping, the speed with which information is now disseminated via social media networks. Standing still simply is not an option!
Engagement is a key word, and as a former student of architecture, I am beginning to see clearly a bond between consumer engagement and spatial relationships. The advances in the applications of digital signage solutions is becoming architectural. The design of a good building is about form, space and ambience governed by technical, environmental and aesthetic disciplines.
A building has to have a relationship with the people who use it. Successful digital signage is also about creating and building a relationship with the people who see it.
If you need a physical example of what I mean, take a look at the new installation at the London Stock Exchange. 508 Christie Microtiles have been used in the atrium to replace The Source - a moving sculpture that previously occupied the space.
A sculpture.
Digital signage solutions are no longer merely a 42" LCD screen. Installations are sculptural, architectural; they become a part of the space, employed to engage with the people who occupy the building.
Digital Signage solutions in Westfield Shopping Centre, as another example, are statements - sculptural invitations to customers inviting them to interact.
This opens up a massively exciting avenue for everyone involved in digital signage, be they the manufacturer, the installer, the designer, the consumer and the business deploying the technology. With already-present touchscreen and the advent of QR Codes and NFC, the conversation between digital signage and consumer is set to become even more animated. In turn, this enhances the relationship between the customer and architecture generally.
For more information on digital signage and screen marketing solutions, please contact Argent Ram Media on 01580 761000
Friday 20 May 2011
Digital Signage and QR Codes - instant gratification!
Hands up all those people who know what a QR Code is?
How many of you are already using QR Codes to interact and engage with your customers?
I am sure a lot of you do know about QR Codes, and some of you may well be considering the technology even as I write; BBC Breakfast was discussing NFC this morning - another technology that is not that far removed and that is gradually being adopted.
QR stands for Quick Response, so nothing too technologically challenging there.
Let me take a step back....
Retailers across all sectors know that understanding their customers is vitally important. Look at the money that has been invested in loyalty cards by the large supermarkets - sophisticated tools to monitor changes in individual consumer behaviour that is then analysed and used to maximise sales and enhance customer experience, hopefully resulting in increased loyalty and much more...
Other retail chains may not have loyalty cards, but look at Crew Clothing, White Stuff, Fat Face et al and they all like to encourage customers to join their mailing list, and they all aim to capture customer data at point of sale.
Even independents aim to try and build up a mailing list so that they can communicate with customers and potential customers on a regular basis.
It has always been a given that data is valuable! It has also never been more important to provide customer service of the highest quality.
So, let us now look at the many people who come in and out of your shops, trade counters, showrooms etc. every day, browse around, see nothing of immediate interest and leave. Completely anonymous - no interaction, no details, nothing. Disappeared, possibly never to be seen again.
Imagine if some of these people came in, saw something that attracted their attention and wanted information, but couldn't be bothered to get involved in a discussion with staff that involved going through their address details and waiting to be "logged onto the system", knowing that they will then be added to a mailing list.
Let me describe a couple of little scenarios:
1. You sell the Fein Multimaster - a fabulous little hand tool that has many functions. On a shelf, the product does little to tempt the purchaser to buy it. Demonstrate it, and it becomes highly desirable.
Imagine being able to show a video demonstration of the tool on a screen; this grabs the attention of the customer and "sells" the product. They want more information. A QR Code is visible on the screen, the customer scans the code with their Smartphone and they are provided with whatever information you would like to provide - a link to a web page where the customer can order the product online; more detailed information, perhaps, including any special offer prices; a call-back request - whatever you want the "call of action" to be.
2. You may be running a promotion in your store - 20% discount vouchers on particular product line. All customers need to do to be eligible is leave their email address or mobile telephone number.
They could fill in a form or you could grab the attention of your customers with a dynamic visual on a screen. If they want the 20% discount voucher, they scan the QR Code and a voucher can be sent as a text to their mobile phone for immediate use, or sent to their email address to use at any time.
In both instances, you have captured data and you have started a relationship with a customer.
The scope for the relationship between digital signage and QR Codes to enhance the customer's relationship with you is endless.
These systems cost a fraction of what you may be spending on print marketing, leaflet production and advertising. These customers are already on your premises, so engage with them and make them feel valued.
Technology, particularly relating to the mobile consumer, is rapidly changing the way retail businesses market themselves and promote their products.
Don't miss this particular boat; it will leave without you!
For details on digital signage systems for retail, and QR Code technology, please contact Argent Ram Media on 01580 761000.
How many of you are already using QR Codes to interact and engage with your customers?
I am sure a lot of you do know about QR Codes, and some of you may well be considering the technology even as I write; BBC Breakfast was discussing NFC this morning - another technology that is not that far removed and that is gradually being adopted.
QR stands for Quick Response, so nothing too technologically challenging there.
Let me take a step back....
Retailers across all sectors know that understanding their customers is vitally important. Look at the money that has been invested in loyalty cards by the large supermarkets - sophisticated tools to monitor changes in individual consumer behaviour that is then analysed and used to maximise sales and enhance customer experience, hopefully resulting in increased loyalty and much more...
Other retail chains may not have loyalty cards, but look at Crew Clothing, White Stuff, Fat Face et al and they all like to encourage customers to join their mailing list, and they all aim to capture customer data at point of sale.
Even independents aim to try and build up a mailing list so that they can communicate with customers and potential customers on a regular basis.
It has always been a given that data is valuable! It has also never been more important to provide customer service of the highest quality.
So, let us now look at the many people who come in and out of your shops, trade counters, showrooms etc. every day, browse around, see nothing of immediate interest and leave. Completely anonymous - no interaction, no details, nothing. Disappeared, possibly never to be seen again.
Imagine if some of these people came in, saw something that attracted their attention and wanted information, but couldn't be bothered to get involved in a discussion with staff that involved going through their address details and waiting to be "logged onto the system", knowing that they will then be added to a mailing list.
Let me describe a couple of little scenarios:
1. You sell the Fein Multimaster - a fabulous little hand tool that has many functions. On a shelf, the product does little to tempt the purchaser to buy it. Demonstrate it, and it becomes highly desirable.
Imagine being able to show a video demonstration of the tool on a screen; this grabs the attention of the customer and "sells" the product. They want more information. A QR Code is visible on the screen, the customer scans the code with their Smartphone and they are provided with whatever information you would like to provide - a link to a web page where the customer can order the product online; more detailed information, perhaps, including any special offer prices; a call-back request - whatever you want the "call of action" to be.
2. You may be running a promotion in your store - 20% discount vouchers on particular product line. All customers need to do to be eligible is leave their email address or mobile telephone number.
They could fill in a form or you could grab the attention of your customers with a dynamic visual on a screen. If they want the 20% discount voucher, they scan the QR Code and a voucher can be sent as a text to their mobile phone for immediate use, or sent to their email address to use at any time.
In both instances, you have captured data and you have started a relationship with a customer.
The scope for the relationship between digital signage and QR Codes to enhance the customer's relationship with you is endless.
These systems cost a fraction of what you may be spending on print marketing, leaflet production and advertising. These customers are already on your premises, so engage with them and make them feel valued.
Technology, particularly relating to the mobile consumer, is rapidly changing the way retail businesses market themselves and promote their products.
Don't miss this particular boat; it will leave without you!
For details on digital signage systems for retail, and QR Code technology, please contact Argent Ram Media on 01580 761000.
Thursday 12 May 2011
Digital Information Displays are overtaking static displays
In this changing marketing environment, where consumers do not want to be bombarded with interruptive messages, preferring instead to find their own relevant information when they need it, it is no surprise that digital screens are becoming omni-present.
If you are a customer-facing business, how much do you spend every year on printed marketing material? Think about leaflets that you might have on your premises, catalogue and brochure updates, price change information, special offers, posters, banners, advertisements. Using those traditional methods, how can you measure the effectiveness of each method in terms of Return on Investment? What percentage of sales can you accurately attribute to a leaflet, for example?
The cost of screen systems has fallen dramatically in recent years, and the technology behind them has increased in an equally dramatic way.
Consider the money you could save on traditional print by using a screen to:
"The average recall of a brand advertised on in-store television is 66%, compared with 24% for brands advertised on in-home television.“
"Digital [screens] are twice as likely to be viewed as static [advertisements] and are looked at for up to 60% longer, according to research by Kinetic on Outdoor screens at London Bridge."
Media Week.
"Compared with static signage that needs to be reprinted every time the store’s layout or inventory changes, retailers may actually end up spending less by investing in a digital signage system."
At the end of the day, most small and medium businesses want tools that will help them increase sales revenue without a massive increase in costs. Digital marketing and signage screens no longer fall just within the realm of the larger retailers. These are affordable for the smallest of outlets, and the benefits speak for themselves:
"We’ve seen sales lift from 10 percent to as much as 50 percent on items and services featured on a digital signage network."
"We have had excellent success basically because the product is promoted via our screens."
"Just to let you know, our store has just received the stock of the new product. We have sold 4 already! Over £700 of extra, welcome sales thanks to it being promoted via the screens."
Argent Ram Media specialise in the design and installation of digital signage and marketing screen systems, from the smallest of Point-of-Sale screens up to video walls. Please contact us on 01580 761000 for further details.
If you are a customer-facing business, how much do you spend every year on printed marketing material? Think about leaflets that you might have on your premises, catalogue and brochure updates, price change information, special offers, posters, banners, advertisements. Using those traditional methods, how can you measure the effectiveness of each method in terms of Return on Investment? What percentage of sales can you accurately attribute to a leaflet, for example?
The cost of screen systems has fallen dramatically in recent years, and the technology behind them has increased in an equally dramatic way.
Consider the money you could save on traditional print by using a screen to:
- Show special offers and promotions to customers when they are physically on your premises.
"The average recall of a brand advertised on in-store television is 66%, compared with 24% for brands advertised on in-home television.“
"Digital [screens] are twice as likely to be viewed as static [advertisements] and are looked at for up to 60% longer, according to research by Kinetic on Outdoor screens at London Bridge."
Media Week.
- Update content as and when you like, in real-time, without incurring additional print costs and commensurate turn-around times.
- Allow customers to interact, using touch-screen technology to find information that is relevant to them.
- Track and monitor consumer reaction and response.
- Use High Definition Video and streamed content to maximise every sales and marketing opportunity.
"Compared with static signage that needs to be reprinted every time the store’s layout or inventory changes, retailers may actually end up spending less by investing in a digital signage system."
At the end of the day, most small and medium businesses want tools that will help them increase sales revenue without a massive increase in costs. Digital marketing and signage screens no longer fall just within the realm of the larger retailers. These are affordable for the smallest of outlets, and the benefits speak for themselves:
"We’ve seen sales lift from 10 percent to as much as 50 percent on items and services featured on a digital signage network."
"We have had excellent success basically because the product is promoted via our screens."
"Just to let you know, our store has just received the stock of the new product. We have sold 4 already! Over £700 of extra, welcome sales thanks to it being promoted via the screens."
Argent Ram Media specialise in the design and installation of digital signage and marketing screen systems, from the smallest of Point-of-Sale screens up to video walls. Please contact us on 01580 761000 for further details.
Wednesday 11 May 2011
A Million Pound Marketing Look for Pin Money!
This week, the London Stock Exchange became host to the World's largest installation of Microtiles:
http://www.dailydooh.com/archives/46872
That may mean absolutely nothing to the small business owner, but with an impressive 503 individual screen modules, this installation comes with a heafty price tag.
That said, the client is so impressed with the finished result that it is believed that more Microtiles may be added in time.
Again, what relevance does this have to the small business owner?
Digital Signage and Marketing Screens make up one of the fastest-growing marketing sectors both here and in the US.
Marketing is changing. Although the basic principles remain the same, the way in which businesses market themselves has evolved dramatically over the past couple of years. Traditional forms of marketing - telephone, direct mail, email - are increasingly seen as interruptive and intrusive.
Now, the marketing approach is about providing real customer service, engaging with potential clients, being visible when customers search for your products and services, and making the consumer feel valued.
If your business is customer-facing, then it is now statistically proven that screens can work for you:
"On the first day of playing our content in our waiting room we had four or five new enquiries into private treatments. It is a significant marketing tool for us."
"Our waiting room screen increased our private sales by 20% in just the first six months."
"9 of our branches have sold over £27,000 of the product in the past month, and because this tool needs to be demonstrated, the screens have been a perfect ‘tool’ for promoting and selling this product."
This is a small selection of genuine testimonials from small and medium sized businesses who use screens to sell products and market their companies.
With single-screen systems costing from as little as £18.95 + VAT per week, you don't need to go as overboard as the London Stock Exchange, but you can have the same impressive results, not least in terms of Return on Investment in these straitened times.
If you would be interested in knowing more about Digital Signage and Marketing Screens, please call Argent Ram Media on 01580 761000.
http://www.dailydooh.com/archives/46872
That may mean absolutely nothing to the small business owner, but with an impressive 503 individual screen modules, this installation comes with a heafty price tag.
That said, the client is so impressed with the finished result that it is believed that more Microtiles may be added in time.
Again, what relevance does this have to the small business owner?
Digital Signage and Marketing Screens make up one of the fastest-growing marketing sectors both here and in the US.
Marketing is changing. Although the basic principles remain the same, the way in which businesses market themselves has evolved dramatically over the past couple of years. Traditional forms of marketing - telephone, direct mail, email - are increasingly seen as interruptive and intrusive.
Now, the marketing approach is about providing real customer service, engaging with potential clients, being visible when customers search for your products and services, and making the consumer feel valued.
If your business is customer-facing, then it is now statistically proven that screens can work for you:
"On the first day of playing our content in our waiting room we had four or five new enquiries into private treatments. It is a significant marketing tool for us."
"Our waiting room screen increased our private sales by 20% in just the first six months."
"9 of our branches have sold over £27,000 of the product in the past month, and because this tool needs to be demonstrated, the screens have been a perfect ‘tool’ for promoting and selling this product."
This is a small selection of genuine testimonials from small and medium sized businesses who use screens to sell products and market their companies.
With single-screen systems costing from as little as £18.95 + VAT per week, you don't need to go as overboard as the London Stock Exchange, but you can have the same impressive results, not least in terms of Return on Investment in these straitened times.
If you would be interested in knowing more about Digital Signage and Marketing Screens, please call Argent Ram Media on 01580 761000.
Wednesday 4 May 2011
Digital Signage and Screen Marketing for All!
The advances in digital signage and digital screen marketing technology are proceeding at an alarming rate, with commensurate reductions in cost and shorter term Returns on Investment.
Touch Screen, mobile connectivity, consumer-relevant content, live interaction via video; all this starts to place screen technology at the very forefront of customer service. This, at a time when marketing is all about engagement, customer loyalty and customer choice.
Every business needs to think of their own experiences as a customer, and what entices them to spend, what encourages them to remain loyal to a brand and what makes them feel valued.
Take those experiences and then use them to examine your own approaches to customer care. Are you whiter-than-white? Do you lose customers because they do not feel valued? Are you sure that your customers are, and will remain, loyal to your brand? You think you know what makes you unique as a business, but are you communicating this effectively to your clients?
There is no doubting (the statistics are there to prove it) that the use of digital screens and signage is becoming de rigueur for any business wanting to get their message across to their customer base.
Think back 15 - 20 years when a company website was still considered a novelty. Now, you ignore the effectiveness of your website at your peril.
The use of screen technology as a way of engaging and bringing together all the various strands of your marketing maelstrom in a customer-focused way may be new to you now, but ignore it at your peril.
Screens work for so many business sectors:
Retail, trade counters, dental practices, showrooms, hotels, leisure venues, pubs and clubs, educational establishments, hospitals, restaurants, outdoor and many more such environments.
Argent Ram Media can supply bespoke and off-the-shelf solutions, from 10.4" point-of-sale screens up to huge scale interior and exterior video walls. We lease and hire equipment, design and create content and supply media-player software systems.
Our prices start at just £18.95 + VAT per month for a fully installed system.
Touch Screen, mobile connectivity, consumer-relevant content, live interaction via video; all this starts to place screen technology at the very forefront of customer service. This, at a time when marketing is all about engagement, customer loyalty and customer choice.
Every business needs to think of their own experiences as a customer, and what entices them to spend, what encourages them to remain loyal to a brand and what makes them feel valued.
Take those experiences and then use them to examine your own approaches to customer care. Are you whiter-than-white? Do you lose customers because they do not feel valued? Are you sure that your customers are, and will remain, loyal to your brand? You think you know what makes you unique as a business, but are you communicating this effectively to your clients?
There is no doubting (the statistics are there to prove it) that the use of digital screens and signage is becoming de rigueur for any business wanting to get their message across to their customer base.
Think back 15 - 20 years when a company website was still considered a novelty. Now, you ignore the effectiveness of your website at your peril.
The use of screen technology as a way of engaging and bringing together all the various strands of your marketing maelstrom in a customer-focused way may be new to you now, but ignore it at your peril.
Screens work for so many business sectors:
Retail, trade counters, dental practices, showrooms, hotels, leisure venues, pubs and clubs, educational establishments, hospitals, restaurants, outdoor and many more such environments.
Argent Ram Media can supply bespoke and off-the-shelf solutions, from 10.4" point-of-sale screens up to huge scale interior and exterior video walls. We lease and hire equipment, design and create content and supply media-player software systems.
Our prices start at just £18.95 + VAT per month for a fully installed system.
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