Winds of Change?

I don't know about you, but for us this last week has seen a marked increase in client enquiries and orders.

From early December, when business was definitely affected by the weather, we arrived at a period of Small Business Gloom. I have no doubt that this was fuelled by a combination of seasonal ennui, general economic inactivity, spending cuts and another budget.

The cuts are now beginning to be felt on a very personal level, and I must admit I did think that this would have a further significant effect on small business confidence and activity. However, as has happened in the past, the thought process appears to have been one of "let's wait and and see and then make a decision."

Small Business waited for the budget to see if this was the last nail in their collective coffin, but have made the decision to come out fighting. We can all sit there fearing the worst, but for how long?

It is now up to the small business to steer itself clear of these troubled waters. I have learnt from the past that very few people are there to help you, and it is up to us to create our own opportunities and our own success.

Spring is here, financial news can hardly get any worse for the small business, so now is the time to pick ourselves up, think positively, fine-tune our sales and marketing strategy and get out there in front of our new, existing and past clients.