Digital Information Displays are overtaking static displays

In this changing marketing environment, where consumers do not want to be bombarded with interruptive messages, preferring instead to find their own relevant information when they need it, it is no surprise that digital screens are becoming omni-present.

If you are a customer-facing business, how much do you spend every year on printed marketing material? Think about leaflets that you might have on your premises, catalogue and brochure updates, price change information, special offers, posters, banners, advertisements. Using those traditional methods, how can you measure the effectiveness of each method in terms of Return on Investment? What percentage of sales can you accurately attribute to a leaflet, for example?

The cost of screen systems has fallen dramatically in recent years, and the technology behind them has increased in an equally dramatic way.

Consider the money you could save on traditional print by using a screen to:

• Show special offers and promotions to customers when they are physically on your premises.

"The average recall of a brand advertised on in-store television is 66%, compared with 24% for brands advertised on in-home television.“

"Digital [screens] are twice as likely to be viewed as static [advertisements] and are looked at for up to 60% longer, according to research by Kinetic on Outdoor screens at London Bridge."

Media Week.

• Update content as and when you like, in real-time, without incurring additional print costs and commensurate turn-around times.
• Allow customers to interact, using touch-screen technology to find information that is relevant to them.
• Track and monitor consumer reaction and response.
• Use High Definition Video and streamed content to maximise every sales and marketing opportunity.

The amount of customer-relevant information that you can hold on a screen would cost a small fortune if it were to be printed with a view to achieving the same end results.

"Compared with static signage that needs to be reprinted every time the store’s layout or inventory changes, retailers may actually end up spending less by investing in a digital signage system."

At the end of the day, most small and medium businesses want tools that will help them increase sales revenue without a massive increase in costs. Digital marketing and signage screens no longer fall just within the realm of the larger retailers. These are affordable for the smallest of outlets, and the benefits speak for themselves:

"We’ve seen sales lift from 10 percent to as much as 50 percent on items and services featured on a digital signage network."

"We have had excellent success basically because the product is promoted via our screens."

"Just to let you know, our store has just received the stock of the new product. We have sold 4 already! Over £700 of extra, welcome sales thanks to it being promoted via the screens."

Argent Ram Media specialise in the design and installation of digital signage and marketing screen systems, from the smallest of Point-of-Sale screens up to video walls.  Please contact us on 01580 761000 for further details.