A Million Pound Marketing Look for Pin Money!

This week, the London Stock Exchange became host to the World's largest installation of Microtiles:

http://www.dailydooh.com/archives/46872

That may mean absolutely nothing to the small business owner, but with an impressive 503 individual screen modules, this installation comes with a heafty price tag.

That said, the client is so impressed with the finished result that it is believed that more Microtiles may be added in time.

Again, what relevance does this have to the small business owner?

Digital Signage and Marketing Screens make up one of the fastest-growing marketing sectors both here and in the US.

Marketing is changing. Although the basic principles remain the same, the way in which businesses market themselves has evolved dramatically over the past couple of years. Traditional forms of marketing - telephone, direct mail, email - are increasingly seen as interruptive and intrusive.

Now, the marketing approach is about providing real customer service, engaging with potential clients, being visible when customers search for your products and services, and making the consumer feel valued.

If your business is customer-facing, then it is now statistically proven that screens can work for you:

"On the first day of playing our content in our waiting room we had four or five new enquiries into private treatments. It is a significant marketing tool for us."

"Our waiting room screen increased our private sales by 20% in just the first six months."

"9 of our branches have sold over £27,000 of the product in the past month, and because this tool needs to be demonstrated, the screens have been a perfect ‘tool’ for promoting and selling this product."

This is a small selection of genuine testimonials from small and medium sized businesses who use screens to sell products and market their companies.

With single-screen systems costing from as little as £18.95 + VAT per week, you don't need to go as overboard as the London Stock Exchange, but you can have the same impressive results, not least in terms of Return on Investment in these straitened times.

If you would be interested in knowing more about Digital Signage and Marketing Screens, please call Argent Ram Media on 01580 761000.