Wednesday 4 May 2011

Digital Signage and Screen Marketing for All!

The advances in digital signage and digital screen marketing technology are proceeding at an alarming rate, with commensurate reductions in cost and shorter term Returns on Investment.

Touch Screen, mobile connectivity, consumer-relevant content, live interaction via video; all this starts to place screen technology at the very forefront of customer service. This, at a time when marketing is all about engagement, customer loyalty and customer choice.

Every business needs to think of their own experiences as a customer, and what entices them to spend, what encourages them to remain loyal to a brand and what makes them feel valued.

Take those experiences and then use them to examine your own approaches to customer care. Are you whiter-than-white? Do you lose customers because they do not feel valued? Are you sure that your customers are, and will remain, loyal to your brand? You think you know what makes you unique as a business, but are you communicating this effectively to your clients?

There is no doubting (the statistics are there to prove it) that the use of digital screens and signage is becoming de rigueur for any business wanting to get their message across to their customer base.

Think back 15 - 20 years when a company website was still considered a novelty. Now, you ignore the effectiveness of your website at your peril.

The use of screen technology as a way of engaging and bringing together all the various strands of your marketing maelstrom in a customer-focused way may be new to you now, but ignore it at your peril.

Screens work for so many business sectors:

Retail, trade counters, dental practices, showrooms, hotels, leisure venues, pubs and clubs, educational establishments, hospitals, restaurants, outdoor and many more such environments.



Argent Ram Media can supply bespoke and off-the-shelf solutions, from 10.4" point-of-sale screens up to huge scale interior and exterior video walls. We lease and hire equipment, design and create content and supply media-player software systems.

Our prices start at just £18.95 + VAT per month for a fully installed system.

3 comments:

  1. Its great. The poster displays supplies the most effective alternative option for a company or retailer who wants an economic means of marketing. Marketing a product or service in this way is incredibly economical as there are no recurring costs.

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  2. Thanks Samual! There - further affirmation that retailers should embrace digital signage at all levels. Fortunately, Samual is in Australia so is not likely to compete with us here in the UK!

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  3. As you stated that Digital Signage and Screen Marketing for All! I agree with you.Touch Screen, mobile connectivity, consumer-relevant content, live interaction via video; all this starts to place screen technology at the very forefront of customer service.We lease and hire equipment, design and create content and supply media-player software systems.Its useful information.
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