What price a 33% uplift in product sales?

"According to a new consumer survey by the Nielsen research firm on "Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores," digital out-of-home media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media." Digital Signage Today

Argent Ram Media have just submitted a proposal to a chain of retail outlets for a bespoke sales promotion signage system, on a lease agreement, for less than 37% of the cost of an average UK weekly shop!

This is, by any standards, amazing value.

The proposed solution consists of a branded display with fitted 32" LCD screen, manufactured by 10Squared. The branded surround welcomes visitors into the store, ensuring they feel valued as customers, and enhancing the overall brand image of the store.

The screen content is to run on the SignageLive Virtual Player, and each store has the option to have between 1 and 4 screens to fit in with their existing gondola-end displays. The bespoke display would be manufactured to slot into the top of the existing shelf unit, making installation a very straightforward procedure.

At present, the promotional display cards are only changed once every four weeks, but each specific store has a different customer base, who individually have different purchasing patterns, and the flexibility afforded by the digital signage solution will allow the stores to react rapidly to changes in consumer behaviour at store level.

Content will be created to take into account these changes in geographical behaviour in order to maximise sales on every promotion.

The statistics are there now to demonstrate that digital signage systems in retail stores do result in increased sales.

As the price point for successful solutions becomes ever more competitive, and the applications more creative, has there ever been a better time for retailers to embrace digital signage as the most cost-effective way of boosting sales?

"The screens are one of the most effective means of driving footfall and boosting sales that I have ever come across in retail." Independent Budgens-branded retailer, courtesy of Convenience Store.

Argent Ram Media specialise in providing digital signage and marketing screen solutions for any business or organisation.  By looking at specific objectives and aims, we work with our clients to ensure that their digital signage system generates the results they expect.